showcase collection

Wholesale Enamel Souvenir Keyrings, Magnets & Hat Pins

Made from 100% recycled alloy and supplied to Australian gift shops, zoos, visitor centres and tourist attractions.

About this collection

Wholesale enamel souvenirs for Australian tourist destinations

Our wholesale enamel souvenir collection includes keyrings, magnets, bottle opener magnets and hat pins designed for gift shops, visitor centres, zoos, aquariums, museums and tourist attractions across Australia. Available as ready-to-ship Australia Scene designs or fully custom for your destination, every product arrives retail-ready with packaging included.

Enamel souvenirs are one of the most reliable impulse purchases in tourist retail. Lightweight, affordable and easy to merchandise, they’re the kind of products customers naturally pick up while browsing. Whether you’re looking for souvenir keyrings, enamel magnets, hat pins or bottle opener magnets, our collection is designed to help retailers maximise counter sales.

What makes our range different is the story behind it. Every piece is made from 100% recycled alloy sourced from industrial waste, including discarded components from mobile phone and car battery manufacturing. Materials that would otherwise end up in landfill are transformed into colourful, collectible souvenirs that customers will keep for years.

Choose from our Australian wildlife and destination designs, including koalas, kangaroos and iconic national parks, or create a completely custom range featuring your venue, branding or local attractions. We’ve produced custom enamel souvenirs for organisations including the National Zoo & Aquarium Canberra, Perth Zoo and Wilsons Promontory National Park.

Product types
Hat Pins, Keyrings, Magnets & Bottle Openers
Style
Illustrated Australian Wildlife & Destinations
Best for
Gift Shops, Zoos, National Parks, Visitor Centres, Aquariums
Lead time
e3 range: ready to ship. Custom: please enquire
Min. Order
e3 range: no min. Custom: please enquire.

Magnets & Bottle Openers

A high-volume counter staple that suits every location. Our enamel magnets and bottle opener magnets combine bold design with genuine functionality — the kind of souvenir customers actually use every day. Made from 100% recycled alloy.

Perisher Bottle Opener Magnet

Two products in one — a bold destination magnet that doubles as a bottle opener. Perfect for ski resorts, alpine venues and adventure retailers.

Rainbow Beach Magnet

Vivid coastal colours that capture Queensland's most spectacular stretch of sand. A strong seller for any beachside or nature destination.

Wilsons Promontory Wallaby

A custom example — the Wilsons Prom wallaby silhouette shows how destination-specific enamel designs can become a venue's signature souvenir.

Picture it in your venue

Arrives shelf-ready. Easy to sell.

We supply display-ready retail solutions alongside every order — hooks, stands, counter units and more. No merchandising experience needed.

  • Display solutions included with order
  • Retail-ready packaging on every product
  • Works in gift shops, kiosks and pop-ups

Keyrings

One of the most reliable impulse buys in any gift shop — lightweight, affordable, and something every traveller actually uses. Our enamel keyrings come in illustrated Australian scenes, novelty moving designs, and fully custom venue-branded options.

Perth Zoo Orangutan Keyring

A custom example — made exclusively for Perth Zoo with their branding and conservation messaging built right into the design. This could be yours.

Kangaroo Moving Head Keyring

A novelty that stops browsers in their tracks. The moving head creates a natural moment of interaction — and interaction leads to purchase.

Australia Scene Kangaroo Keyring

Bold illustrated design featuring iconic Australian imagery — a universally giftable keyring that works in any Australian tourist destination.

Hat Pins

Collectible, display-ready, and retail-packaged on arrival. Our enamel hat pins are a consistent impulse buy for travellers of all ages — small enough to collect, distinctive enough to gift. Made from 100% recycled alloy sourced from industrial waste.

National Zoo & Aquarium Hat Pin

A custom example of what's possible — venue-branded, multi-animal design made exclusively for the National Zoo & Aquarium Canberra.

Wineglass Bay Hat Pin

Freycinet National Park captured in stunning enamel detail. A sophisticated destination pin for travellers who want to remember somewhere special.

Koala Australia Hat Pin

Australia's most iconic animal in a charming illustrated style. Retail-ready with packaging included — a natural grab-and-go purchase.

Materials & sustainability

Souvenirs made with the planet in mind

We’re committed to protecting the very places that inspire our designs. As proud members of 1% for the Planet, we give back to environmental causes that help preserve Australia’s National Parks, protect endangered species, and keep these landscapes thriving. We’re carbon neutral, FSC® certified across our products and packaging, and continually working to reduce our footprint — so every piece your customers take home carries a positive impact.

Today’s travellers are choosing products that align with their values. Stocking a range that’s certified, sustainable and genuinely accountable gives them one more reason to buy — and one more reason to remember where they got it.

100%

Australian owned

100%

Carbon neutral

$30,000+

Donated

538,774+

Plastic bottles recycled

250,000+

Milk bottle tops recycled

25,000+

Sea turtles protected

Our partners

Stocked in leading destinations across Australia

From iconic landmarks to independent visitor stores, Australia Scene products are already on shelves where tourists are ready to buy.

Perth Zoo

Zoo / Wildlife Park

National Zoo & Aquarium

Zoo / Wildlife Park

Perisher

Snow

Perisher

Zoo / Wildlife Park

How to work with us

Getting stocked is easier than you think

From first hello to products on shelf — here’s what the process looks like.

1

Submit a wholesale enquiry

Fill in a quick form — tell us about your venue, your customer base and which collections interest you. 

2

Our team works with you

We’ll put together a tailored product selection, pricing and a sample pack for your venue. We’ll help you choose the right designs and quantities for your space.
3

Products arrive ready to sell

Your order arrives retail-packaged with display stands, hooks and counter units included. Set up in minutes — and your customers will find something they love.

Ready to stock this range?

Let's find the right fit for your venue

Tell us about your space and we'll put together pricing, minimums and a sample order.