Our Impact

More Than a Trend

Proudly Doing Our Bit For The Planet

Sustainability isn’t a buzzword for us – it’s a key deciding factor in how we source, produce, and package every product. We’re on a mission to minimise plastic and have a long-term goal of zero waste. We prioritise recycled materials, responsible sourcing, low-waste processes, and planet-friendly production and materials where possible – such as rPET recycled plastic, FSC® 100% certified timber, bioprene, and GOTS-certified organic cotton. We’ve also committed to donating 1% of annual revenue through 1% for the Planet, which means every purchase you make has a direct and positive impact!

our impact at a glance

100%

Australian Owned

100%

Carbon Neutral

$30,000+

Donated to the Environment

538,774+

Plastic bottles recycled

250,000+

Milk bottle tops recycled

25,000+

sea turtles protected

Certifications & Initiatives

truly giving back

1% For The Planet

We’re proud participants in the 1% for the Planet® program — and with over $30,000 donated to environmental causes so far, every purchase you make directly contributes to global conservation efforts, regardless of our profit margins.

Donated funds support environmental organisations tackling climate change, wildlife preservation, land conservation, and clean water. Every purchase is a direct, positive step.

Doing our part for the planet!

Certified Carbon-Neutral Australian Products

Certified under the NoCO2 Program — the longest-running climate change certification program in Australia — we’ve undergone rigorous Life Cycle Assessment to measure and offset our full product footprint.

  • Baseline carbon footprint established for all product types sold
  • Emissions offset via the China Wind Verified Carbon Standard project, providing renewable energy in place of fossil fuel generation
  • Committed to ongoing annual auditing and reconciliation each financial year

Only ethical timber used here

FSC® Certification

All our timber souvenirs are made exclusively from FSC®-certified wood, meaning forests are managed to protect biodiversity, support communities, and uphold workers’ rights.

  • Rare forests protected: No sourcing from endangered or old-growth forest
  • Ethical labour: Fair pay, safe conditions and workers’ rights upheld throughout
  • Biodiversity maintained: Responsible harvest keeps forests healthy for generations

Giving plastic a second life

rPET recycled plastic

In collaboration with Australian schools, we collect milk bottle caps and repurpose them into our rPET souvenir range — keyrings, plush toys, and bags that have so far diverted over 538,774 bottles and 250,000 lids from landfill and oceans, while celebrating Australia’s unique wildlife.”

Hands holding blue plastic recycling materials.
e3 not only talk the sustainability and eco conscious talk but walk the walk too.

From the certifications, down to every detail that goes into their product development, I can’t recommend E3 enough. I’ve worked closely with Carlo for almost 2 years, and it’s been nothing but a positive and inspiring experience. I highly recommend for any procurement needs.

Maddison P

Community action

Great Ocean Road Clean Up Day

We’ve teamed up with the Great Ocean Road Coast and Parks Authority to launch an annual lunchtime clean-up event at Raco Street and Spring Creek — picking up rubbish, meeting like-minded people, and making a real difference to one of Australia’s most iconic coastlines.

All equipment and guidance is provided. Expect games, prizes, and refreshments to reward your efforts.

what we're made of

Materials that matter

We’ve spent the last five years obsessively reducing our footprint. Below are some of the materials we choose to work with, and why. 

In addition to choosing sustainable materials, we’re also committed to protecting human rights at every stage of production. We only partner with vetted suppliers who adhere to strict international laws regarding fair pay, safe hours, and age requirements.

GOTS Organic Cotton

Our apparel range uses 100% organic cotton. This means no harmful pesticides for the earth and fair conditions for the legends who grow it.

Bioprene

Stubby Holders are crafted from sustainably sourced bio-based rubber which are derived from natural sources like plants, seashells and limestone, our holders offer the perfect blend of durability and environmental responsibility.

Enamel

Our enamel magnets, keyrings and hat pins now use 100% recycled materials sourced from industrial waste: discarded components from mobile phone and car battery manufacturing. What was once destined for landfill is now part of your souvenir story.

Stainless Steel

The legendary plastic alternative. Our high-grade stainless steel drinkware is built for the long haul, keeping your drinks cold and the planet cleaner with every refill. We are also moving to recycled Stainless Steel for all stainless bottles.

Wheat Straw

Agricultural waste, reimagined. We use wheat straw- a natural byproduct of harvesting - to create our eco-friendly pens and travel sets. It reduces plastic use and puts agricultural waste to work.

Recycled Alloy

Durable hardware with a second life. Crafted from recycled alloys, providing a polished, premium feel without the environmental cost of virgin metal extraction.