About Us

who we are

Our Story

e3 Products was born and bred in Torquay, near Bells Beach at the start of the Great Ocean Road. We’re an Australian family-owned and operated company, dedicated not just to sustainability but actively tackling climate change since 2005. We are a social enterprise that aims to innovate and lead the world toward being a fairer and more sustainable place.

We are active travellers who love the spirit of adventure, whether it’s for business or pleasure. Our Australian souvenirs offer a tangible item that can invoke a special memory of an Australian destination or adventure.

People are the best version of themselves when they are travelling. Happy, on holidays or visiting for business, they are open to meeting new people and trying new things. Our motivation for manufacturing souvenirs that remain useful upon returning home is to serve as a positive reminder of the frame of mind you achieved whilst travelling. As Australian souvenir manufacturers and sticker producers, we travel the world in order to develop the best Aussie souvenirs, cool stickers, new materials and products that will become the next best seller and give visitors something to remember our beautiful country.

“Explore+Engage+Enjoy=e3

The act of travelling encourages us to think outside the box; explore the country, visit places you have dreamed of, and choose a unique Australian souvenir to keep your memories alive.”

- Carlo Lowdon, e3 Founder

Meet the team

Teamwork makes the dream work!

We’re proud to have an awesome team – and it’s rapidly expanding! The saying “your vibe attracts your tribe” is certainly true for us, as we’re all passionate about not only creating Australia’s best souvenirs, but ensuring we’re actively working towards a more sustainable planet and giving back to important causes where we can. 
Carlo Lowdon - e3 Founder
Carlo Lowdon

Founder

It all started with the spark of an idea back in 2005. After seeing stickers plastered across many cars, Carlo took a chance. He printed a few “Torquay” and “3228” stickers, and hoped for the best. That summer? He sold 40,000. Yep, really. 😲
 
From packing orders in the garage with his lovely wife Kelly (with their first baby in tow), to now offering 600+ sustainable souvenirs stocked all around Australia, it’s amazing to look back at the evolution of e3.
 
Some things will never change, though. We’re still designing everything here in Australia, and still putting sustainability at the heart of everything we do. That’s what gets us out of bed in the morning – knowing we’re building something real, meaningful, and made to last.
 
1M+ stickers sold. A team of legends. Eco-first always. And we’re only just getting started.
Laura

Product Developer

I studied Fashion Design at RMIT and began my career designing children’s wear, followed by infants’ and children’s underwear and sleepwear. After several years in the fashion industry, my husband and I set off on a five-month trip around the world — an incredible, life-changing adventure that gave us a new perspective on what we wanted for our future.
 
When we returned to Australia, we decided to settle in Bourke in north-west New South Wales where Brad’s mum was born and where he had extended family, he loves the outback and we wanted to start a family and give our kids the kind of wholesome childhood we both treasured growing up. While our boys were small, I started my own business — which grew over 16 years into a full creative studio designing everything from business cards, logos and websites to clothing, caps, and promotional merchandise (and everything in between).
 
At the start of 2025, we moved to Geelong so our eldest son could start high school. I joined e3 in October and absolutely love it! I’m now a Product Developer at e3, and I love that this role brings together all the experience I’ve gained from running my own business — designing, developing and producing products — while also allowing me to learn more about eco products and different products I have never made. It feels so good to be creating products that have a positive impact on the environment.
 
My favourite thing about working at e3 is being part of a great team again. I love working creatively with others, sharing ideas, and collaborating — something I really missed while running my own business.
 
My favourite souvenir ranges at e3 are the Cityscape collections — they look amazing in FSC wood, metal products, and embroidery. I love how they highlight key attractions that instantly remind you of your experiences in those places.
 
I’ve always had a love for travel and collecting treasures that bring back memories of special moments shared with my husband and boys. We’ve been lucky to have so many amazing holidays — from our five-month world trip to adventures in Thailand, Vanuatu, Greece, Dubai, and the USA (taking the kids to Disneyworld was truly magical!). If I could return anywhere in a heartbeat, it would be Africa — I loved everything about the people, animals, landscapes, and sense of adventure.
 
In Australia, I grew up camping and exploring, and we’ve continued that tradition as a family. A recent trip to Palm Cove and Cairns for my dad’s 70th was a standout — the beaches, lush scenery, and snorkelling were such a contrast to the red and dusty outback in Bourke and made for an unforgettable trip.
 
I’m really excited about my journey at e3 and can’t wait to see what the future here takes me!
Phil

Sales Manager

What do you do at e3?

My role is sales and operations, working with all accounts across Australia and International partners.

Favourite thing about your job?

I love the diversity and creativity of the team, and working with clients to build suitable and sustainable products that tell a story about their region or attraction.

Favourite souvenir?

I like something that is useful, like a pen or cup.

Favourite holiday destination?

Beachside is my go-to – Margaret River, especially.

Jamie

WA Agent

Jamie came on board in 2025 as our WA Agent, so our customers in the west get more personalised attention! 

Next holiday destination:

We’re looking forward to going to Exmouth in September to swim with the Whale Sharks on the Ningaloo Reef.

 

Christina

Administration Manager

Christina is our amazing Administration Manager. She came on board in 2025 and has had such a big impact on us!

Next holiday destination:

With two young kids, we don’t have anything big planned, but we’re hoping to enjoy a few spots across Victoria throughout the year.

Chloe

Administration Manager

Chloe joined our team in 2024 and truly adds an extra spark to our fun office!

She is fully qualified with a Certificate in Business Administration and also Cert IV Travel and Tourism.

Next holiday destination:

Her next travel destination is Japan.

Brigid

Administrative Assistant

In one sentence, what does “Explore, Engage + Enjoy” mean to you?

Strive to be adventurous in life, pushing yourself outside your comfort zone whilst being present and aware of how this makes you feel.

What’s a small moment (at work or in life) that always makes you feel like you’ve had a great day?

I think a lot of small moments being accomplished – (ticked off the list) hence feeling productive.

Tell us about a place you’ve been that you still think about—and why it stuck with you.

South America because it was my first time Overseas. I went with two guy mates and met friends over there along the way. So many good times and scary times which are hard to forget. We did the 3 day walk to Machu Picchu which was just incredible!!

Where would you love to travel next (or what experience would you love to have), and what draws you to it?

Sri Lanka or the Philippines. Soak up the culture, food, scenery.

Dean

Production Manager

What’s your role at e3 Products, and what will you be focusing on first?

I’m e3’s Production Manager, and I’m genuinely aligned with the company’s mission and values. I’ve always been drawn to the outdoors, camping, and exploring new places — even spending several years living in China with my family — so working with a brand that celebrates travel and discovery feels like a natural fit.

In one sentence, what does “Explore, Engage + Enjoy” mean to you?

To me, it captures the idea that travel truly broadens the mind — Australia’s landscapes, people, wildlife, and culture are unlike anywhere else, and they deserve to be celebrated every chance we get.

What’s your favourite souvenir or meaningful item you’ve kept—and what’s
the story behind it?

I’m a big fan of a good stubby holder — I’ve collected plenty over the years from trips around Australia or ones left behind after nights around the campfire

If you could recommend one local spot (in your hometown or where you live now) for visitors to explore, what would it be?

Living on the doorstep of the Great Ocean Road means there’s no shortage of incredible places — from beaches to rainforest walks, plus amazing local food and drink. It’s an absolute mustdo.

what we believe in

Our Mission & Values

Holding Onto Holiday Happiness

We believe people are the happiest version of themselves on holidays. Our bespoke souvenirs are designed to help them remember those joyful times and revisit that happy mindset. Our souvenirs are not just mementos but useful items that bring back happy memories whenever used.

 

Environmental Impact

In terms of the environment, what is our impact? Our commitment to you and the rest of the world? We aren’t just jumping on the sustainability bandwagon — our first eco range came out in 2006, so we have been working on our sustainability journey for a long time.

 

Sustainability and Packaging

We are members of 1% for the Planet and are 100% Carbon Neutral. We have reduced all our packaging over the last 5 years. We use Kraft (non-bleached) recyclable packaging and have actively reduced packaging size to only what is absolutely needed for hang cell and branding. There is no poly wrapping, and all products come wrapped in recyclable unbleached paper or cardboard.

 

Sustainable Resources

We produce from sustainable resources where possible, using rPET and 100% FSC-certified timber wherever we can.

We make our products reusable and recyclable, too. We actively source from sustainable sources and work on the end of product lifecycle.

We have also launched several rPET ranges to recycle unwanted plastic bottles into usable souvenirs. All of our products are useful, and we are aiming for 25% of our business to be in this category by 2026.

 

Human Rights Commitment

We are committed to protecting human rights in our supply chain, and endeavour to ensure that all laws are followed in terms of age, fair pay, and hours worked.

 

Acknowledgement of Traditional Owners

We proudly acknowledge the traditional owners and custodians of the land we stand on. We are committed to working toward creating a community where all people, Indigenous and non-Indigenous, are safe, educated, connected, and empowered to live well.

who buys our products

Our Consumers

Our typical consumers are a vibrant mix of adventure seekers and leisure enthusiasts of all ages.

International tourists who are eager to experience the wonders of our country and take home authentic Australian souvenirs that capture the unique culture and natural beauty of Australia.

Families holidaying in Australia seeking unforgettable experiences and quality time together in the beautiful landscapes our country has to offer, who want unique and practical souvenirs they can use every day to bring back those cherished memories.

Bike riders, surfers, skiers, snowboarders and beachgoers who are drawn to the thrill of outdoor activities and the calming embrace of nature, who want practical and lightweight souvenirs and stickers to remember their adventures.

Couples on a weekend getaway or an idyllic escape to one of our scenic locations, wanting something sweet to mark the moments they shared.

Grey nomads and caravan enthusiasts embarking on journeys to discover new horizons and connect with like-minded travellers, who want some fun souvenirs to spark conversations.

Basically, if you’re travelling around our beautiful country and want Australian souvenirs to remember your journey, or you’re travelling overseas and want to take some unique and practical Australian souvenirs, we’ve got you covered!

we love where we live!

Australia Is Our Passion

At e3 Products, our commitment runs deep – we create high-quality Australian souvenirs that are as sustainable as they are memorable. We have so many amazing destinations right in our backyard, and we’re passionate about visiting them all and sharing the love – in souvenir form, of course. 

Join e3 Products on our journey to a sustainable future. Each purchase not only brings a piece of Australia into your home but also contributes to global conservation efforts through our partnership with 1% for the Planet and our work with a range of fantastic causes. Together, let’s make a difference for our planet while celebrating the spirit of adventure!

what we strive for

Our Goals

Crafting Sustainable Memories

Our journey is fueled by a simple mission: to craft souvenirs that not only capture the joy of travelling in our beautiful country, but are also practical, sustainable, and kind to our planet. We integrate eco-friendly materials like recycled rPET and 100% FSC-certified timber to ensure our products support sustainable practices.

Being Innovative & Eco-Friendly

We strive for eco-friendly advancements in our products, packaging, and manufacturing processes, with the goal of reducing waste and enhancing efficiency.

Building Community Connections

We believe in the power of community. By fostering connections and sharing our sustainability journey, we hope to inspire and engage others in environmental stewardship. Our products serve as a catalyst for change, linking individuals and communities with shared values of conservation and care.

Quality and Craftsmanship

We never compromise on quality. Each e3 product reflects our dedication to superior craftsmanship and environmental responsibility. We are meticulous in our process, ensuring every item offers customers a meaningful piece of Australia. Shop our environmentally friendly Australian souvenirs, or chat with us about bespoke wholesale products.