showcase collection

Embroidery Patches

Collectible, stick-anywhere souvenirs tapping into the fastest-growing trend in tourist and overland retail. Ideal for gift shops, visitor centres, outdoor and adventure retailers, and overland and off-road vehicle communities looking for a high-margin, easy-sell add-on.

About this collection

The souvenir that goes everywhere they do

Embroidery patches have gone from niche hobby to mainstream trend — people are covering jackets, bags, hats, backpacks, and overland vehicle headliners with them — it’s become a staple of overland and adventure travel culture. That’s a real opportunity for souvenir retail.

Our range taps straight into that culture. Bold, detailed designs across Australia’s most recognisable destinations and icons — the kind of thing customers pick up for themselves, not just as a gift.

Lightweight, affordable, and endlessly collectible. Easy to display, easy to sell.

Product types
Embroidered patches, keyring
Style
Illustrated Australian destinations and icons
Best for
Gift shops, visitor centres, outdoor, adventure and overland retailers
Lead time
Ready to buy.
Min. Order
No min.

Round Patches

Location designs customers actually want to collect

Iconic harbour skyline, a natural bestseller for city stockists

Iconic harbour skyline, a natural bestseller for city stockists

Twelve Apostles Great Ocean Road Embroidery Patch

Destination-specific with strong road trip and trail community appeal

Byron Bay Embroidery Patch

Coastal and countercultural — broad appeal for beach and lifestyle retailers

Picture it in your venue

Arrives shelf-ready. Easy to sell.

We supply display-ready retail solutions alongside every order — hooks, stands, counter units and more. No merchandising experience needed.

  • Display solutions included with order
  • Retail-ready packaging on every product
  • Works in gift shops, kiosks and pop-ups

Shaped Patches

Character designs that stand out on the rack — and on the headliner

Koala Australia Embroidery Patch

Universally loved, works in any Australian gift or souvenir context

Port Campbell Great Ocean Road Lobster Patch

Quirky and location-specific — a genuine collector's pick

Kombi Embroidery Patch

Retro travel icon available across multiple Australian destinations — stock the one that fits your location

Keyrings

Double-sided embroidery — detailed cityscape one side, bold destination name the other

Adelaide Australia Embroidery Keyring

Rolling hills, kangaroos, and city icons — ideal for SA stockists

Perth Australia Embroidery Keyring

Vibrant skyline design with strong local pride appeal

Melbourne Australia Embroidery Keyring

The tram, the architecture, the colours — unmistakably Melbourne

Materials & sustainability

Souvenirs made with the planet in mind

We’re committed to protecting the very places that inspire our designs. As proud members of 1% for the Planet, we give back to environmental causes that help preserve Australia’s National Parks, protect endangered species, and keep these landscapes thriving. We’re carbon neutral, FSC® certified across our products and packaging, and continually working to reduce our footprint — so every piece your customers take home carries a positive impact.

Today’s travellers are choosing products that align with their values. Stocking a range that’s certified, sustainable and genuinely accountable gives them one more reason to buy — and one more reason to remember where they got it.

100%

Australian owned

100%

Carbon neutral

$30,000+

Donated

538,774+

Plastic bottles recycled

250,000+

Milk bottle tops recycled

25,000+

Sea turtles protected

Our partners

Stocked in leading destinations across Australia

From iconic landmarks to independent visitor stores, Australia Scene products are already on shelves where tourists are ready to buy.

Corin Forest

Adventure / Recreation

Taronga Zoo

Zoo / Wildlife Park

Island Gypsy

Tourist Site

Ben Lomond

Adventure / Recreation

How to work with us

Getting stocked is easier than you think

From first hello to products on shelf — here’s what the process looks like.

1

Submit a wholesale enquiry

Fill in a quick form — tell us about your venue, your customer base and which collections interest you. 

2

Our team works with you

We’ll put together a tailored product selection, pricing and a sample pack for your venue. We’ll help you choose the right designs and quantities for your space.
3

Products arrive ready to sell

Your order arrives retail-packaged with display stands, hooks and counter units included. Set up in minutes — and your customers will find something they love.

Ready to stock this range?

Let's find the right fit for your venue

Tell us about your space and we'll put together pricing, minimums and a sample order.